What Do 'Natural Flavor' and 'Artificial Flavor' Actually Mean?

Walk down any grocery aisle and you’ll see “natural flavor” on everything from seltzer to protein bars. Shoppers increasingly assume that phrase signals something healthier or purer than its artificial counterpart. The federal rules say something different, and the gap between what the label implies…

Dumpster Fire links to reporting from Us Weekly. We don’t rewrite the facts; the original story is one click away.