Japanese Head Spas Are Selling Out and Here Is Why Everyone Is Obsessed

The Japanese head spa has officially taken over your For You Page — and now it’s taking over U.S. salon booking waitlists too. The 90-minute treatment that went viral for its ASMR-coded scalp massage clips, gurgling water and impossibly satisfying foam lather is no longer just content to watch…

Dumpster Fire links to reporting from Us Weekly. We don’t rewrite the facts; the original story is one click away.